We do thesecond deposits...And the fiftieth.
We build the lifecycle programmes that turn first-time depositors into players who come back on their own - instead of players you keep renting from an ad network.
Audit of your current retention stack, free.
Our clients
Why Retention
Everyone is buying the same player.
There is no untapped audience left in iGaming. The player you just paid a CPA for is already registered with your competitors, already holding someone else's welcome offer, and already being remarketed by a brand with a bigger budget than yours.
Acquisition is an auction, and auctions only move one way. Retention isn't. Nobody can outbid you for a player who is already yours - you either give them a reason to come back, or you pay to buy them a second time.
What we do
Lifecycle CRM
Every message fired by behaviour, never by the calendar.
Bonus Economics
Offers priced to buy loyalty instead of bonus hunters.
Gamification & In-game Engagement
Missions, races and streaks that give a session a reason to continue.
VIP Management
The few percent carrying your GGR, handled like it.
Community Operations
Telegram, Discord and streamers run as a retention channel.
Hyper-Personalisation
The right game, the right offer, the right hour.
In-Depth Data Analytics
Cohorts, LTV and churn signals you can act on the same day.
Loyalty Programs
Tiers players actually climb, for rewards worth the climb.
Reactivation Campaigns
Win back the players you have already paid for once.
How we do
We are not a generalist agency with an iGaming page. Everyone here has spent 10+ years inside iGaming marketing and operations - running CRM, VIP and lifecycle for real brands, against real GGR targets.
Analyze
Cohorts, churn points and bonus P&L. We find where the money actually leaks before touching anything.
Infrastructure Building
The stack your programme has to stand on - segments, triggers, events and tracking that reconcile.
Implementing
Journeys, offers and campaigns go live in stages, each one measured against a held-back control.
Monitoring
Weekly reads and retuned thresholds. Nothing is left running on autopilot.
$0M+
generated by our campaigns